In the world of real estate, property valuations are everything. The more valuations an estate agent can get, the more known he or she becomes in the property market. The more famous the estate agent becomes the more the enquiries. A buyer or a seller will always look for an estate agent who is experienced, qualified and efficient, and what says that better than an estate agent with a whole lot of properties under their wing? This is the ultimate guide for estate agents to attract more valuations and become the best at what they do.
Create a good website:
A website is a really good way to attract potential clients while showcasing all the services you have to offer. Whether you have listings that need to be sold or you have recently sold a few properties, make sure to mention them on your website. By doing so, not only will you attract potential clients but you will also be able to create a certain level of trust by showcasing your previous work. Also, it is a good idea to offer a free property valuation on your website as this is a good way to generate leads. Even a simple ‘book a property valuation’ action box with a phone number or email address is a good way to attract potential clients.
Have a social strategy:
Nowadays, social media is the best way to promote your services and increase your database. In order to attract more valuations, you need to be very active on social media. One good way to go about it is by doing some research to figure out which social media platforms are most preferred by buyers and sellers in the UK. Ensure that you create an account on all these social media platforms and post actively. Keep in mind that social media is filled with professionals who are trying to sell their services, including estate agents and estate agencies, so you need to make sure that the content you post on social media stands out. Usually, potential clients are attracted to high-quality pictures, informative content and easy designs.
Try to be different:
In a world where you can find a thousand estate agents online through one quick Google search, it is important to be different. What sets you apart from other estate agents? Do you work later hours? Are you always available on your phone? Every other estate agent is offering the same service. In order to stand out, you need to really be different. Maybe you could offer free staging advice to potential clients? How about you include professional photography for every listing that you get, free of charge? Maybe you could host an event for first-time buyers where you are willing to answer questions and guide them through the process of buying their first home. Try to be different in a way that your potential clients will truly appreciate.
Always share your success:
Sharing your success doesn’t mean you are bragging, it simply means that you sold a house and you want to share it with the world! It is very important to share your success, especially online because that shows potential clients that you are experienced and good at what you do. You should always ask your clients to write testimonials and send their feedback, which you can then post on your website as well as on your social media handles. If any potential clients want to find out about your services, all they need to do is go through the testimonials. Don’t be afraid to share your success publically, because that is the best way to attract more valuations.
A blog is a great way to communicate with potential clients, talk about your services, educate the masses and even create brand awareness. For instance, if you decide to write a blog about how to stage a home, you can always use pictures of your current listings that you have staged or houses that you have previously staged. Similarly, you can write blogs about your experiences or you can even walk first-time buyers or first-time sellers through the process of buying and selling a property through your blog. Essentially, a blog is a great way to build a certain level of trust between you and your audience, and this audience could even turn into potential clients. Also, blogs are a good way to maintain transparency, appear approachable and be helpful, all of which are traits that buyers and sellers look for in their estate agent.